Astral Racing Team
This project is a concept for a racing team. The challenge was to create a standout livery with promotional items, including a video and posters, establishing a theme.
Livery reveal Video
What first comes to mind with a racing team is dramatic car reveals. This elevates a team’s branding when it comes to fans, but for marketing as well.
Logo
For Astral Racing, the logomark was designed with speed in mind. The arrow shape propels upward, visually reinforcing forward motion and ambition, which are key qualities for a racing team. Simultaneously, its angular geometry subtly suggests a star, tying into the “astral” theme while maintaining a bold look.
The dual interpretation ensures the mark feels both fast-paced and distinctive, whether scaled for a car livery or branded merchandise.
Color Pallette
The bold combination of deep earthy tones and vibrant oranges evokes a dynamic sense of speed and energy, while maintaining a grounded, sophisticated aesthetic, perfect for a high-performance racing brand.
Posters
Each piece serves a dual purpose: reinforcing team recognition for spectators while maintaining visual cohesion across large scale applications (e.g., building wraps, pit lane banners, or event promotions). The angular motifs and star/arrow symbolism echo the logo’s energy, ensuring the brand feels at home both on the track and in established team spaces.
Gallery
This photo series showcases Astral Racing’s immersive branding as applied to interior environments, including team headquarters, partner venues, and fan engagement spaces.
